If you’re a business owner who doesn’t want to monkey around with your marketing and advertising trying to figure out what works, then you’re in the right place. Let us guide you with our tested and proven marketing methods.
First things first, let’s make sure we’re on all the same page. Here’s our goal for your company: To become the brand customers think of first—and feel best about—when they have a need for what you sell.
How do we accomplish this?
Rather than throw around a bunch brand-babble like awareness, positioning, differentiation, etc.—let’s keep things simple and straightforward, shall we?
Here’s what we do for you in a nutshell:
Step 1: Determine your marketing and advertising strategy: What to say. We meet with you to learn as much as possible about you, your business, and your trade area. This “Uncovery” meeting gives us much of the ammo we need to develop your strategy.
Step 2: Develop your message: How to say it. Your advertising message must move the needle on the ‘who gives a crap’ meter. Otherwise, you are answering a question no one was asking. This requires the right potency of relevancy (Are you speaking to your customer’s felt need?) and credibility (Does your customer believe what you say?).
Step 3: Determine the highest and best use of your ad dollars: Media planning. If there’s one thing we do for our clients that doesn’t get enough props, it’s our ability to negotiate a media buy that reaches the greatest number of customers for the least amount of dollars spent. Face it, the process of stretching your advertising dollars just isn’t as sexy as writing advertising copy. But it’s every bit as important. That’s especially true since we keep our media buying methods close to the vest. If we didn’t, our methods wouldn’t be as effective as they are. Best of all, we don’t get paid off of commission, nor do we accept any media kickbacks. All savings are passed directly to you.
Step 4: Pull the trigger and execute our plan. Writing ad copy, regular phone consultations, media negotiations … these are all things we do for you ongoing.
You make money—we make money
We’re in the business of making you money with tested and proven marketing and advertising solutions. It’s really that simple. Otherwise, why spend a penny on marketing and advertising?
That’s why the ads we write for you have one job: to persuade customers to choose you. And that’s also why we tie our growth to your success. In other words, we make money based upon the results we achieve.
Contact us to learn more about our marketing consulting fees and services.